May be you know you are getting traffic from facebook but by which post ? do you really know? no i think. Then you can track it too in google analytics by giving special tags to your all post of facebook which known as UTM parameter.
But the question comes What is UTM parameter ?
UTM parameters are simple tags added by you to urls.
Using UTM parameters, you can get to know how much traffic came from which particular Facebook post instead of Facebook referrals in general.
Syntactical formation of UTM based url
Types of UTM Parameters:
There are basically five UTM parameters (three are important):
- utm_source (required) – identify the source of your traffic such as: search engine, newsletter, or other referral.
- example: utm_source=search-engine
- utm_medium (required) – identify the medium the link was used on such as: email, CPC, or other method of sharing.
- For a search engine, the medium would be “cpc”
- example: utm_medium=cpc
- utm_campaign (required) – identify a strategic campaign (e.g. product launch, new feature, partnership, etc.) or specific promotion (e.g. a sale, a giveaway, etc.).
- example: utm_campaign=sales-jobs
- utm_term – suggested for paid search to identify keywords for your ad. You can skip this for Google AdWords if you have connected your AdWords and Analytics accounts and use the auto-tagging feature instead.
- Let’s say you you’re running a Google Adwords campaign for your non-profit WordPress theme. You’d have specific keywords picked out for your campaign.
- example: utm_term=wordpress-theme , utm_term=non-profit-theme, utm_term=non-profit-template, etc.
- utm_content – suggested for additional details for A/B testing and content-targeted ads.
- Let’s assume you have three calls to action (CTA’s) on your blog. You have a Hello Bar CTA in your header, a big button CTA in your sidebar and a CTA farther down the page after your blog post but before the comments. Which CTA is sending the most traffic to your product page?
- examples: utm_content=cta-top-banner, utm_content=cta-sidebar, utm_content=cta-bottom
How to Make UTM Based URLs:
Steps to follow:
- UTM parameters are initialized by the question mark “?” at the end of the base URL.
- Every UTM parameter starts with it’s name (e.g. utm_source, etc.) which is followed by an equals sign “=” which is then followed by the input/argument (no spaces).
- Each UTM parameter is separated by an ampersand sign “&”.
Now you may know how UTM urls are made.